Congrats on the new startup, Paul! My only caveat to you is that you're flat out wrong that film is dying. Compared to the now-exploded market for entry-level

Congrats on the new startup, Paul! My only caveat to you is that you're flat out wrong that film is dying. Compared to the now-exploded market for entry-level and above pro-sumer SLRs like the Canons, film is tiny. However, the actual market for film has stayed pretty steady, thanks to new players like Lomography introducing medium format cheaply to a new generation of artistic kids. I'm actually sympathetic to your outlook because when I was your age I used to roll my eyes at the idea of film. I had my 5D tricked out with a 14L/35L/85 II L/200L kit in my bag. Eight years later I'm shooting almost exclusively on a Hasselblad, but my Mamiya 7 and Mamiya C330 and FujiFilm G617 are all well loved (and I still have fun with a Holga). Here's my suggestion to you, one photography obsessed startup guy to another: set aside a weekend to bike around with a rented Hasselblad 503 or Mamiya 7. You'll need three rolls of film: Ilford FP4 Plus 125, Kodak Portra VC400 and FujiFilm Velvia 50. The first thing you'll notice is that with 12 shots on a roll, you have to exercise constraint and make every shot count. You'll start remembering why you took a photo, how you were feeling. Suddenly the shots that you'd discard on a 5D II are some of the most charming of the lot. You learn to appreciate that turning your most interesting creative decisions to a mass-produced autofocus IC is kind of a drag. Happy accidents abound. I'm warning you... it's a rabbit hole, and you might never come back out (but you'll be very happy there).