Johnny Ive pushed design deeply into "lowest common denominator" territory, to the point that I've seen a lot of features flat out cut from products simply beca

Johnny Ive pushed design deeply into "lowest common denominator" territory, to the point that I've seen a lot of features flat out cut from products simply because the UI/UX team couldn't make enough white space on the screen to hold them all. Ives did not invent "more white space is better" but he certainly embraced it and helped push out complexity at all costs in the name of usability.