I understand why CLV is an interesting number. Maybe it is only really useful to know that you can spend money attract profitable customers. I used to think m

I understand why CLV is an interesting number. Maybe it is only really useful to know that you can spend money attract profitable customers. I used to think my business is awesome because I largely get repeat and referral business. When I started thinking about CLV I started to understand that I had no real formula for acquiring new customers. It's important to show you can take active steps to bring in new customers.