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Creating a server-side events funnel is something I'm asking around about. Unfortunately it won't help with user privacy, but it would at least lighten the page

Creating a server-side events funnel is something I'm asking around about. Unfortunately it won't help with user privacy, but it would at least lighten the page weight. Though from what it sounds like, this has to be done case-by-case (arduous) and not all vendors support it. Is there a generalized solution for doing that? Edit: actually maybe it could help with user privacy. If we're only sending over the necessary data to track conversions, instead of letting eg. TikTok run arbitrary code on every page our users visit, that's probably still a win.

weffe 5y ago
At my last job we ran into the same issue you're going through and also wanted to limit the amount of client-side tracking scripts running on page-load. We ended up using Segment (https://segment.com/ https://segment.com/) to act as an Event hub and they have integrations with Facebook, Google Analytics, and other platforms to forward events to. It worked well once you get through the pain of setup and any incorrect configurations. If I remember correctly, it wasn't a complete replacement for things like Google Tag Manager if you're using that but it certainly replaced many event tracking calls for a single event tracking call.