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There isn't a strong justification for pricing it so aggressively when this would drastically decrease their margin. They would be selling their profit to incre
by michaelmrose 5y ago
There isn't a strong justification for pricing it so aggressively when this would drastically decrease their margin. They would be selling their profit to increase market share which is exactly the opposite of their usual strategy especially when demand is high and fab capacity at a premium. They might well be just trading in a higher profit for a lessor if they couldn't make more units than people would already buy at the higher price.
- ksec 5y agoLike I said, in the future time line. It is not "aggressive". It is the normal margin for Apple. Apple has kept their product margin relatively stable in the past decade. And I know their BOM cost by heart. The only situation where they dont go lower price is to introduce more features, mini LED, Pro Motion etc.