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Please elaborate

• roughly 5y ago
  Yeah, so - and, cards on the table, I’m one of the folks who isn’t happy with Pinterests’ presence in search results, but - I’m presuming there was a user story around some type of person whose life was going to be made better here. I’m curious Pinterests’ notion on who that person was and what the benefit was to them - “Bob is some kind of user, looking to do some kind of thing. By changing search results in this way, Bob is better able to do that thing, making Bob happier.”
  • joshenders 5y ago
    The effort behind search engine optimization wasn’t based on the goal of improving any specific product flow (usually). Most if not all changes were gated behind the outcome of before/after and A/B experiments which were almost solely measured by growth and increased traffic. The problem is that there is obviously a huge disconnect between activity and experience. I often made jokes about putting a 100% interstitial “click me” div over the page and demonstrating our impressive click through rate as a win. So I would say, the incentive here was to increase search traffic and instigate user activation. Many folks now work at Reddit and are repeating the same playbook. Many folks cut their teeth at places like Facebook or travel search engines.