You're probably thinking of the "First Click Free" program, which was intended mainly for news sites, and required those sites to present users with the full co

You're probably thinking of the "First Click Free" program, which was intended mainly for news sites, and required those sites to present users with the full content of an article if they arrived on it by clicking on a Google result. This prevented sites from hitting users with a paywall/signup page immediately. Sadly, Google weakened this principle in 2015 and abandoned it entirely in 2017: https://developers.google.com/search/blog/2015/09/first-click-free-update https://developers.google.com/search/blog/2015/09/first-clic... https://blog.google/outreach-initiatives/google-news-initiative/driving-future-digital-subscriptions/ https://blog.google/outreach-initiatives/google-news-initiat...