I didn't know what this company does, so I've checked website, after usual banners galore, trying to cancel them all I am there. The answer is short: "Find out

I didn't know what this company does, so I've checked website, after usual banners galore, trying to cancel them all I am there. The answer is short: "Find out what your DNA says about you and your family." Then: "- See how your DNA breaks out across 2000+ regions worldwide - Discover DNA relatives from around the world - Share reports with family and friends - Learn how your DNA influences your facial features, taste, smell and other traits" What is actual usage of this data? Education? Curiosity? To have something to be shared on Instagram? They don't mention predicting cancer risks, etc. at best this looks like some kind of hobby stuff, like building ones genealogy tree. Or maybe the way to figure out if one is a true kids's father. Could have some interesting consequences. Besides "Share reports with family and friends". Really, is this inevitable, does everything has to be shared with friends, even ones genome details? What next? Proctologist visit outcomes? I don't even mention embarrassment of the "Customer Stories" section. "I feel very much at peace with my identity and who I am as a woman. I feel complete". I don't even want to guess if this is some marketing bullshit or someone really felt "complete" by checking genome... People just don't realize that having their DNA hand over is a risk. A big risk. But I have to admit that company is at least very honest about this risk, which is good and rare, so that's a credit for them: "In the event of a data breach it is possible that your data could be associated with your identity, which could be used against your interests." That's nice way to say, if we are breached, well, we've told you. They also admit that will give ones data to law enforcement. Something good to know too. Genetic material taken from crime scene is often polluted, incomplete, so one can go to prison on behalf of the real criminal.