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I'm interested in Codecademy's marketing; how did they accumulate so many active users in 72 hours?
by Joakal 15y ago
I'm interested in Codecademy's marketing; how did they accumulate so many active users in 72 hours?
- deleted 15y ago[deleted]
- citricsquid 15y ago> [..] it has drawn 200,000 unique users. That’s users who have actually interacted with the app — and not people who hit the webpage and bounced away a second later. from the article...
- deleted 15y ago[deleted]
- mattwdelong 15y agoIn the article, it actually says That’s users who have actually interacted with the app — and not people who hit the webpage and bounced away a second later. So it's not unique users, and is actually quite impressive either way.
- citricsquid 15y agoI assume it was "viral". I know I shared it with a bunch of people and posted it on Facebook, I assume a lot who were impressed did the same :-)
- zds 15y agoWe'll try to do a postmortem on this as soon as traffic dies down a little. But yes, as a few people have mentioned, it's mostly viral traffic.
- Joakal 15y agoI hope you include the subtle parts that help make it viral. For example, a media button that posts to friends: <Happy Programmer picture> "The Khan Academy of programming, try it!"
- alain94040 15y agoI don't think the shape of the share button matters. What made it viral is that once you play with it for 10 seconds, you just want to share it with all your non-geek friends. Because it's fun. Because it finally lets them understand why you are having fun programming. Make what you do fun, and it will be viral. Obsess over the language of the share button with something boring, and pull your hair for eternity.
- Joakal 15y agoA startup needs to understand that there's several stages to becoming the next big thing. The first and most important: Raising awareness. How can some users tell anyone if they haven't heard about it yet? How they not only raised awareness but captured the interest of thousands is important.
- waterlesscloud 15y agoAsking you to just type your name in quotes at the prompt to start helps too. Never underestimate the power of someone's name.
- derrida 15y agoWho says it will die down?