I believe there was an explicit project by the Israeli government to do this called the Hasbara project. There is a wikipedia page about it which goes into some

I believe there was an explicit project by the Israeli government to do this called the Hasbara project. There is a wikipedia page about it which goes into some detail about the (successful) implementation in the United States https://en.wikipedia.org/wiki/Public_diplomacy_of_Israel https://en.wikipedia.org/wiki/Public_diplomacy_of_Israel