Hey! Abandoned checkout/cart emails fall under the "legitimate interest" section of GDPR. Since the customer is near the end of the sales funnel and has shown e

Hey! Abandoned checkout/cart emails fall under the "legitimate interest" section of GDPR. Since the customer is near the end of the sales funnel and has shown enough interest, it is justifiable to send them a link back to complete their purchase. A clear unsubscribe link is included in every email.