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Whatsapp almost reached one billion monthly users before they changed from paid (1$/year) to free.
by jobigoud 5y ago
Whatsapp almost reached one billion monthly users before they changed from paid (1$/year) to free.
- FR10 5y agoI was a relatively early adopter of Whatsapp and although the banner to pay 1 USD/year was shown to me, I just pressed the "use whatsapp free for a year" button whenever the popup reappeared. I never ended up paying anything to WA.
- jamesrr39 5y agoI was one of those! It was so little money for the amount of use I was getting out of it. I wish the aquisition by facebook had encouraged facebook to go with such a model. I'd happily pay e.g. €10/year to get rid of all the ads and "Suggested for you" junk and have a news feed that is just my friends and groups I joined again.
- Scharkenberg 5y agoNot sure about the exact numbers, but there is one thing to keep in mind: a significant part of those users were in "developing markets", where the fee was never introduced in practice. WhatsApp kept granting free extensions to them until they ditched the paid plan completely. I think that their next billion or two users have also been mostly in markets that wouldn't have been subject to the fee anyway.