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Is this GDPR compliant? I worked for a company previously that offered a "recover abandoned sales" feature and it required explicit opt in from the user. Also,
by dairylee 5y ago
Is this GDPR compliant? I worked for a company previously that offered a "recover abandoned sales" feature and it required explicit opt in from the user.
Also, where is the following figure from because it seems to be much higher than the figures we used to see:
> On average, abandoned checkout emails convert at a rate of 15%
- richiemcilroy 5y agoHey! Abandoned checkout/cart emails fall under the "legitimate interest" section of GDPR. Since the customer is near the end of the sales funnel and has shown enough interest, it is justifiable to send them a link back to complete their purchase. A clear unsubscribe link is included in every email.