> demographically target their audience That depends, some platforms already have their demographics skews so that might be indicative > pay-per-click Most p

> demographically target their audience That depends, some platforms already have their demographics skews so that might be indicative > pay-per-click Most platforms even tracked conversions with their pixels, but that will become a no-no as we're nearing the death of the 3rd party cookies. Companies will most probably start relying on Market Mix Models that model the impact of investment into ads on different channels on Revenue also taking into account things such as effect lags etc. Facebook has recently introduced an open source solution for this. I work for a company that also provides their own solution as a part of our platform and the interest is definitely picking up, so this issue might become less of an issue due to how the overall advertising ecosystem evolves in the next few years.