Their test rollout was universally reviled: - it came as a hidden message at the very end of the message timeline - it broke unread count on many clients (sin

Their test rollout was universally reviled: - it came as a hidden message at the very end of the message timeline - it broke unread count on many clients (since it was hidden, it was unread, and there were no notifications other than the unread count on the app's icon that wouldn't go away) - the test messages ended with "how will it affect you/users?) and instead of leading a post with an answer, it simply dumped you in Pavel Durov's chat - they looked exactly as any other message in the timeline with no indication it was an ad Presumably all this will be fixed, but people are kinda pissed.