3 ms·
Instagram started ads similarly though minimums were lower at around 300k or so. Essentially Telegram wants small number of big advertisers and is willing to ac
by dfadsadsf 5y ago
Instagram started ads similarly though minimums were lower at around 300k or so. Essentially Telegram wants small number of big advertisers and is willing to accept lower CPM rate to make it worthwhile for those businesses.
Telegram ad product and infra are probably not ready to scale right now so they decided to go with manual process. Probably already arranged a few big accounts prior to announcement.
- bedobi 5y agohow is this not anti-competetive behavior? it basically means small businesses have no chance, absolutely no chance at all, to advertise on the platforms
- namdnay 5y agoYou go through the agencies that have bought in bulk. In the same way that you don’t go to a Black&Decker office to buy a drill, you get it from one of their distributors, who buy in bulk
- distances 5y agoThat's not what anticompetitive means. Being priced out is not an unfair disadvantage. Not all companies can afford TV or Superbowl ads either.
- na85 5y agoThere's no blanket ban on "anti competitive behavior", and similarly no rule that says small businesses are owed a leg up. The FTC breaks down anti competition regulation into monopoly-related conduct, which this is obviously not because telegram is a complete non-factor in the messaging space, and horizontal conduct, which this is not because telegram has no near-peer companies with whom they agree not to compete.