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I’m very curious to see if this is a success for the platform! It looks like a very not-creepy way to serve up ads. One thing concerns me though (if I were to

by dymk 5y ago

I’m very curious to see if this is a success for the platform! It looks like a very not-creepy way to serve up ads. One thing concerns me though (if I were to ever end up wanting to advertise) - no external links! Giving the audience to the thing I’m advertising is most of the reason I’d spend money on an ad. I wonder what sorts of ads are useful if they’re text-only? They qualify no “external” links, so maybe you could still have links to another product-specific channel where there are external links?

capableweb 5y ago
I think the idea is that first you create a Telegram channel for your product/store, then make a public message in that channel (which can contain whatever you want), then the ad links to that message. So the funnel is slightly longer, but goes through their platform.
whimsicalism 5y ago
Brand image/engagement style advertising is becoming increasingly popular.
fold3 5y ago
You cannot have external link but you probably can '@yourchannel' which can display anything you would like.
jeroenhd 5y ago
> It looks like a very not-creepy way to serve up ads. Context-based advertising is great for web content (and should have been made the standard years ago), but in a chat room, I'm not so sure. How does Telegram pick the relevant "topic"? From the channel description alone? I don't think that would be accurate at all. They do it for now, but who knows what will happen in a year or two! Their profit margin is on the line, after all. I know Telegram can read along with most messages sent through their platform, but up to now they didn't have a reason to do it. Now, I'm not so sure.
- dymk 5y ago
  I’m not sure, but perhaps because they’re only serving these up in large channels, manual tagging will be used. Channel operators might be doing this work, with the revenue sharing agreement.

by dymk 5y ago

capableweb 5y ago

I think the idea is that first you create a Telegram channel for your product/store, then make a public message in that channel (which can contain whatever you want), then the ad links to that message. So the funnel is slightly longer, but goes through their platform.

whimsicalism 5y ago

Brand image/engagement style advertising is becoming increasingly popular.

fold3 5y ago

You cannot have external link but you probably can '@yourchannel' which can display anything you would like.

jeroenhd 5y ago

> It looks like a very not-creepy way to serve up ads. Context-based advertising is great for web content (and should have been made the standard years ago), but in a chat room, I'm not so sure. How does Telegram pick the relevant "topic"? From the channel description alone? I don't think that would be accurate at all. They do it for now, but who knows what will happen in a year or two! Their profit margin is on the line, after all. I know Telegram can read along with most messages sent through their platform, but up to now they didn't have a reason to do it. Now, I'm not so sure.

dymk 5y ago
I’m not sure, but perhaps because they’re only serving these up in large channels, manual tagging will be used. Channel operators might be doing this work, with the revenue sharing agreement.