Unfurling is the process of fetching additional information (title, description, image) and showing that on the platform itself. Twitter does it, Facebook, Slac

Unfurling is the process of fetching additional information (title, description, image) and showing that on the platform itself. Twitter does it, Facebook, Slack too. On Slack you can implement custom unfurling that does more than just show the title/description/image. See docs here: https://api.slack.com/reference/messaging/link-unfurling https://api.slack.com/reference/messaging/link-unfurling. I'm currently building one such custom integration