Thanks for the advice! We have ~£100 of free AdWords credit so might as well use it, see if we can get any value out of it. I'm curious why you think Adwords

Thanks for the advice! We have ~£100 of free AdWords credit so might as well use it, see if we can get any value out of it. I'm curious why you think Adwords isn't cost effective though? I've heard this before and find it hard to believe (but then again my experience of running ad campaigns is minimal!) We have identified a couple of techniques our competitors used effectively and fairly cheaply so are going to explore those as well. Search was one of our weaknesses, but I did a lot of reading on SEO and think I applied it pretty well (technical aspect), we're starting to see results from that but it's a slow process :) We did explore a lot of options about technical limits/nag screens etc, we are going to be tweaking it and seeing what works and what doesn't! A/B testing landing pages is a great idea. I am keeping close track of it on Analytics and making small tweaks here and there constantly, we got the bounce rate from ~50% down to 25% which is good.