The front page is nice. It could use polish, but that's usual. I think the visual emphasis on the "Learn More" button is the main thing that needs improvement;

The front page is nice. It could use polish, but that's usual. I think the visual emphasis on the "Learn More" button is the main thing that needs improvement; it's easy to overlook due to proximity and visual similarity to the download button. The secondary nav bar could stand to be de-emphasized slightly. I think a bit more space above the "Create/Export/Play" headers would smooth the layout a bit; the shape of the is slightly conflicted at present and this might address it. The "Learn More" page is the part that needs to switch focus from products of the tool to the use of the tool. The "Construct" tab in the primary nav bar should also be renamed "Learn More" - or both to "How It Works" etc. - so that it clearly communicates the action needed. You likely have two main groups arriving at your main page. 1. People who know what your tool is who are there to download it. 2. People who have been convinced to check out your tool and who want to quickly get a grasp for what it will do for them. The faster you satisfy these people, the happier they'll be and the fewer bounces you'll get.