They got popular because of their commitment to quality. "It just works" is and in many ways still is a key to their popularity. They whittle away at their "q

They got popular because of their commitment to quality. "It just works" is and in many ways still is a key to their popularity. They whittle away at their "quality credit rating" the less and less they invest in these things, until their quality credit rating becomes low enough for a competitor exploit that and make them lose market share very quickly. It does make them money.