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I have never looked in CLV, but I would 1) Set different account lifetime intervals (0-3 months, 3-6 months, 9-12 months, etc...). 2) Determine the percentage
by rokhayakebe 15y ago
I have never looked in CLV, but I would
1) Set different account lifetime intervals (0-3 months, 3-6 months, 9-12 months, etc...).
2) Determine the percentage of customers we have in each intervals
3) Calculate the Interval Lifetime Value.
4) Now instead of having one CLV, I can say "For every 20 new sign ups we know 3 will stay for 3 months and we will break even on those, 50 will stay for one year and we will earn $1000 total from those, and the rest will stay for x months and we will earn $1500 from those...."