What if the model said there were only $100m in homes that were viable, but executives wanted $1 billion in purchases? They could have had an alright model, but

What if the model said there were only $100m in homes that were viable, but executives wanted $1 billion in purchases? They could have had an alright model, but the volume wouldn't sustain the purchasing quantities leadership wanted. So, they relax the model to accept lower quality results. It's another form of executives attempting to squeeze blood from a stone. It just doesn't work, but it's a common strategy. They'll ask simple questions like "Why can't you just do X?", you advise them not to, and they ignore you.