I feel like most people got it as soon as they saw the iPhone in action. A similar “you’ll know it when you see it” applies here I think. For iPhone it was “e

I feel like most people got it as soon as they saw the iPhone in action. A similar “you’ll know it when you see it” applies here I think. For iPhone it was “everyone has a phone, and now that phone can give them turn by turn directions anywhere. Everyone will want this.” For vr, there’s no incumbent device to disrupt. Glasses are the obvious choice, but they’re not in the same category. I don’t think there’s room for more than one digital device that people carry everywhere, which means vr will need to disrupt the phone again. Carrying that to logical conclusions, apple seems like the best bet to pull this off. Facebook making this move seems very strange. Building tools for a gold rush that isn’t possible yet or even in sight. I’d imagine it’s more about recruiting than anything.