You say: > ... it truly boggles my mind that they didn't try to register the website first. Assuming you mean FB, they clearly were trying to get the website/

You say: > ... it truly boggles my mind that they didn't try to register the website first. Assuming you mean FB, they clearly were trying to get the website/domain. From the article: > At least two law firms were involved: One in the USA that requested our trademark and domains (Kilpatrick, Townsend & Stockton), and the other in Europe aggressively contacting trying to get us to sell our domain registrations (Hogan Lovells). The point is that FB, despite not getting the domain, then went ahead and made all the announcements anyway. I guess they picked the name, started buying all the associated domains, etc., and in parallel started the marketing. Now they (FB) have found someone (Meta Company) who won't sell the domain (at the price offered) and have decided that they (FB) have invested sufficient time and energy into the exercise that they need to press ahead with this name regardless.