7 ms·

1 year on, Hipmunk (YC S10) hits 1 million flight + hotel searches a month

91 points by waderoush 15y ago

MatthewB 15y ago
I have used hipmunk a handful of times and it is dead simple to use. I do have a few problems with it: 1. There have been a few times that I have found a flight only to click through to another online flight aggregator (orbitz etc) to find they don't have the rates specified on hipmunk. Very frustrating. 2. I hate, hate, hate dealing with other aggregators (again..orbitz etc). I don't know if they do this already or it is in their long-term plan, but Hipmunk would benefit from working directly with Airline companies. Apologies if they already do this and I didn't see it. 3. This is less of a problem and more of a request: rental cars! Please do for rental car search what you did for flight search. It took me hours to find a car to rent after searching through the usual suspect's websites (hertz, budget, avis). Their websites are beyond terrible. For example, I went to select the pickup location for a rental car (on Budget) and when I clicked the location, the page reloaded with zero error feedback. I assume there was a problem with my selection but how was I suppose to know what it is? I clicked all the options and it just kept reloading the page. Terrible. Hipmunk is a great product tackling a hard problem. However, they have a lot of work to do. I will continue to use them and hopefully they will continue to improve. Great job so far.
- dominostars 15y ago
  I can't agree with #2 enough, I've actually emailed support about it. The entire hipmunk experience feels ruined when I get forwarded to Orbitz.
  - jsulak 15y ago
    Agreed. In the past, I've used hipmunk to find a flight, and once I found myself forwarded to Orbitz, went to the airline's site and looked up the same flight manually.
- spez 15y ago
  #1 We do our best to mitigate this. Unfortunately, it's also the nature of the business. Availability is constantly changing. What's really mindblowing is that Orbitz will often have flights in their own results that will error out. This isn't specific to Orbitz either, everyone has to deal with this. #2 This is a big priority for us. We already have many direct deals, and more are on the way.
  - MatthewB 15y ago
    How about #3? Maybe the lack of response to that means you're already working on it:)
    - pgebhard 15y ago
      Take a look at vroomvroomvroom.com. It's the site I always use for booking rental cars. Simple UI and no hidden fees.
  - hugh3 15y ago
    #1 We do our best to mitigate this. Unfortunately, it's also the nature of the business. Availability is constantly changing. It's not just changing inventory though, I've had the same experience repeatedly over multiple days. hipmunk quoted me an itinerary, sent me through to (I think) US Airways to purchase it, and US Airways said it was no longer available and here's the same thing for $200 more. Gave up, tried again a few days later, hipmunk is still quoting the same fare. Only happened for that one fare that one time, though. And I do love hipmunk and use it regularly. (Far more for speculating about places I'm thinking of going than for actually making bookings, I'm afraid).
shalmanese 15y ago
I want to love Hipmunk and I do a search on it every time I travel but Kayak has consistently returned flights that are $50 - $100 cheaper. I love the Hipmunk interface but not $100 worth.
- saucerful 15y ago
  Interesting-- before seeing your post I was already planning on asking how Hipmunk is better than Kayak, if at all... EDIT: Okay, I tried Hipmunk for an upcoming flight. Pros: It offers a 30 day window for a flexible date search as opposed just 7 days on Kayak. Pretty interface. Cons: Far fewer search options. My fare was $150 cheaper on Kayak! (Chicago to Hawaii over New Years).
- spez 15y ago
  Have an example? We should have the same fares as pretty much everyone else. There are some holes, but none in the US to my knowledge.
  - paulgb 15y ago
    Hipmunk is always my first stop for flights, but the last few I've booked I've ended up finding better deals elsewhere: London to Toronto (cheaper with CanadianAffair.com) Halifax, Canada to JFK (cheaper on US Airways site) Edmonton, Canada to LGA (cheaper on US Airways site) They're all at least partly non-US, but I was able to find similar price discrepancies with flights from NYC to SF and Seattle. For example, I am quoted $398 ($441 tax-in) for a flight from LGA to SEA round-trip from Aug 25 to Sept 8. Hipmunk gives me tickets from $398 each way, so I'd be paying twice as much minimum. In Europe, I've found SkyScanner.net to be generally cheaper because they have more discount airlines (namely Jet2, easyJet, and GermanWings; I avoid RyanAir)
    - onedognight 15y ago
      > I am quoted $398 ($441 tax-in) for a flight from LGA to SEA round-trip from Aug 25 to Sept 8. Hipmunk gives me tickets from $398 each way, so I'd be paying twice as much minimum. This tripped me up the first time as well. That price is $398 round trip on Hipmonk. They show the best round trip price, not the best one way price. They say "from $398" to indicate that the best you can do is $398 if you pick the correct return flight.
suking 15y ago
Congrats on the milestone - by comparison how many does Orbitz & Kayak do? Anyone know?
rohi81 15y ago
I love the visualization of Hipmunk, the problem is the leads never yield the price on the UI. It's always expensive, but I love the filters and their whole concept, wish they had better price accuracy.
bryanh 15y ago
I love Hipmunk, but I think they assume their superior interface warrants pretty radical price increases (anything over 5% is kind of ridiculous considering how easy it is to compare prices for the exact same flights with another competitor). Maybe I'm missing something here, but it's never been worth it for me.
- spez 15y ago
  Price increases? We should have the same fares as everyone else online.
  - jhdavids8 15y ago
    Spez, it took me no time at all to find a flight cheaper on Kayak than on Hipmunk. From Chicago to Honolulu (roundtrip) on 8/26 - 8/28, Kayak's cheapest rate is $936 total while Hipmunk's is $1063 total. This was my second search comparison between Kayak and Hipmunk. Not to be an ass, but this wasn't difficult at all, so you might want to incorporate some stricter testing before just saying that you "should have the same fares as everyone else online". Asking HN readers for examples when it's this easy appears as if you haven't done much testing and as if you're getting us to test for you.
    - danilocampos 15y ago
      One of the tough things about this stuff, as alluded in other threads, is how frequently inventory changes. I just ran the same search you described as close to the same time as possible and... http://i.imgur.com/7jQsm.png http://i.imgur.com/7jQsm.png http://i.imgur.com/AUnb5.png http://i.imgur.com/AUnb5.png Both at $1063. So timing can make a huge difference.
      - jhdavids8 15y ago
        Weird...it's still the same prices ($1063 and $936) for me. You may very well be right though, but I find it hard to believe that it changes in the second or two it takes me to do my search on Kayak to HipMunk http://i.imgur.com/a1VMw.png http://i.imgur.com/a1VMw.png http://i.imgur.com/W7dZg.png http://i.imgur.com/W7dZg.png
mathrawka 15y ago
I love the UI and use it pretty frequently, but I have never booked a flight through there site because they do not support flying with infants and children. The prices for my most recent trip were the same for what I searched on Kayak actually, but it may be because that it was more short notice (2-3 weeks in the future).
purplefruit 15y ago
I was a relatively senior member at Expedia, and though there is an obvious bias, I think Hipmunk is a bit overrated. Here's why (1) They don't own any relationships with suppliers. UI/UX matter, but any business owner will tell you that those relationships are where the money is. Hipmunk still has to give 50%+ of it's earnings away to those who own the relationships. (2) Hipmunk's differentiating factor is its UI/UX, but frankly, I don't think it's all that amazing. Its structure and optimization are great for nerds like me who read hacker news, but try getting your parents (or people who spend big bucks booking travel) to use it. I have, and the resounding response is how difficult it is to use. Again, there is a market for their product, but I think it's designed by nerds for nerds (3) 1 million flight + hotel searches a month is actually nothing with respect to the market, especially considering how much I see ads for hipmunk. Anyone can make a white-label travel site and pay for traffic. I'm not trying to be a contrarian just to be an asshole. And Hipmunk might have great things in the pipeline, but for now, they're one of hundreds of travel sites in my opinion.
- citricsquid 15y ago
  They've posted here[1] and elsewhere they're focusing on point 1 a lot, they're trying to cut out the middle men. [1] http://hackerne.ws/item?id=2914125 http://hackerne.ws/item?id=2914125
- spez 15y ago
  1) Not sure what you're basing this claim on, but it's false. 2) To each his own, I suppose, but I have conflicting anecdotal evidence. Hipmunk passes the "parents test" with all of our parents :) And as for "people who spend big bucks booking travel," I can point to the huge amount of email we receive from assistants who use us exclusively. Maybe we're not everything to everyone, but we're at least making some people very happy. 3) We do re-target quite a bit, and that's probably what you're seeing. Most of our growth has come organically, which again speaks to the fact that we actually do help people find planes / hotels in far less time than our competitors, including Expedia.
  - purplefruit 15y ago
eam 15y ago
Just booked my first plane flight ever 1 week ago using hipmunk. Took me about 5 minutes to do so.
- kn0thing 15y ago
  Thank you very much!
ezl 15y ago
I'd like to hear about how they've attracted the volume. I never see ads for them and 1mm searches/mo seems bigger than the set of "techcrunch + hacker news readers".
- statictype 15y ago
  That's interesting because I see ads for them all the time.
- redthrowaway 15y ago
  >1mm searches/mo seems bigger than the set of "techcrunch + hacker news readers" It's the old reddit crew, so that's a big chunk of loyal users right there.
hugh3 15y ago
I love hipmunk for flights, but I'm less in love with the UI for hotels. I find it more confusing, and less easy to see what's good value. So if that's where they're really making their money then maybe they need to adapt it a bit. I can see how in some cases it'd be great. If I'm looking for a hotel convenient to, say, the Denver Convention Center, then I can zoom in on that area and pick my favourite out of the small number of hotels within walking distance. But if my goal is "I want a room somewhere in San Francisco, I don't especially care where as long as it's reasonably convenient, but it has to be reasonably good value but not too cheap" then I just get overwhelmed by having too many options and no obvious way to narrow them down (except by geography, which in this case I don't care too much about). And while I can easily understand "agony" as a function of price and duration, precisely what "ecstasy" should mean is beyond me. Oh, and it seems to only tell me the average yelp rating, rather than the actual star class of the hotel, so it's really hard for me to decide whether $169 for the "Hotel Abri", with four yelp stars, is better or worse value than $106 a night for the "Hayes Valley Inn", also with four yelp stars. And then the Four Seasons, for $501 a night, gets 4.3 stars, but does that mean it's only slightly better than the Hayes Valley Inn? Probably not. Yelp stars generally aren't that useful except for identifying really awful places, since everywhere seems to rate somewhere between 3.5 and 4.5. What I'd really like to see is information on how the price being asked for this hotel right now compares to the average price at which it's usually sold.
deleted 15y ago
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Hisoka 15y ago
1 million searches is OK but Compete shows them at 200K visitors/month: http://siteanalytics.compete.com/hipmunk.com/ http://siteanalytics.compete.com/hipmunk.com/ and surprisingly, it shows they had MORE visits a year ago than they do around this time... so where's the growth? it seems stagnant...
- david927 15y ago
  It's really not much considering how much they advertise and my guess is that number is an aberration they paid for and that the real numbers are closer to what Compete shows. They're trying to build excitement again, but if you ask Hollywood they will tell you that you can't make people like something they don't, no matter how much you market it.
  - Hisoka 15y ago
    I tend to agree. Hipmunk has a hip name, and is trying to create a brand for themselves, but it's hard to use word of mouth to market a flight search engine... it's like trying to use viral marketing to market a detergent. It's hard to compete against established brands like Expedia, and Orbitz that has millions to play with.
reader2000 15y ago
It's important to keep note of the fact that Hipmunk is not innovative about their UI/UX for the search results, but rather has done a great job at creating buzz and good marketing. ITA Software's free flight search tool ( http://matrix.itasoftware.com/ http://matrix.itasoftware.com/ ) has had very similar looking search results of flight data for several years. Albeit their search form is more complex, but I like the complexity as it gives me more flexibility. I was rather surprised to see that Hipmunk copied ITA's search results almost completely without giving any credit. ITA Software never wanted to compete with its customers, which means that you can't buy a ticket from them. I simply went directly to the airline websites to purchase the ticket. I wish Hipmunk luck as they have a great job at marketing.
reader2000 15y ago
Once I'm ready to buy, why doesn't Hipmunk forward me to the airline website, where I can pick my seats and buy the ticket ... all in one smooth process? They keep sending me to Orbitz - as far as I can tell there is no value in buying a ticket through a reseller like Orbitz when it's the same price. At least on Kayak they show you all the sellers, including the airline and resellers. I always choose the airline website if the price is the same. If there are any problems post-purchase, you can solve them with the airline directly. If you buy through a reseller, you have to deal with the reseller.

91 points by waderoush 15y ago

I have used hipmunk a handful of times and it is dead simple to use. I do have a few problems with it: 1. There have been a few times that I have found a flight only to click through to another online flight aggregator (orbitz etc) to find they don't have the rates specified on hipmunk. Very frustrating. 2. I hate, hate, hate dealing with other aggregators (again..orbitz etc). I don't know if they do this already or it is in their long-term plan, but Hipmunk would benefit from working directly with Airline companies. Apologies if they already do this and I didn't see it. 3. This is less of a problem and more of a request: rental cars! Please do for rental car search what you did for flight search. It took me hours to find a car to rent after searching through the usual suspect's websites (hertz, budget, avis). Their websites are beyond terrible. For example, I went to select the pickup location for a rental car (on Budget) and when I clicked the location, the page reloaded with zero error feedback. I assume there was a problem with my selection but how was I suppose to know what it is? I clicked all the options and it just kept reloading the page. Terrible. Hipmunk is a great product tackling a hard problem. However, they have a lot of work to do. I will continue to use them and hopefully they will continue to improve. Great job so far.

dominostars 15y ago
I can't agree with #2 enough, I've actually emailed support about it. The entire hipmunk experience feels ruined when I get forwarded to Orbitz.
- jsulak 15y ago
  Agreed. In the past, I've used hipmunk to find a flight, and once I found myself forwarded to Orbitz, went to the airline's site and looked up the same flight manually.
spez 15y ago
#1 We do our best to mitigate this. Unfortunately, it's also the nature of the business. Availability is constantly changing. What's really mindblowing is that Orbitz will often have flights in their own results that will error out. This isn't specific to Orbitz either, everyone has to deal with this. #2 This is a big priority for us. We already have many direct deals, and more are on the way.
- MatthewB 15y ago
  How about #3? Maybe the lack of response to that means you're already working on it:)
  - pgebhard 15y ago
    Take a look at vroomvroomvroom.com. It's the site I always use for booking rental cars. Simple UI and no hidden fees.
- hugh3 15y ago
  #1 We do our best to mitigate this. Unfortunately, it's also the nature of the business. Availability is constantly changing. It's not just changing inventory though, I've had the same experience repeatedly over multiple days. hipmunk quoted me an itinerary, sent me through to (I think) US Airways to purchase it, and US Airways said it was no longer available and here's the same thing for $200 more. Gave up, tried again a few days later, hipmunk is still quoting the same fare. Only happened for that one fare that one time, though. And I do love hipmunk and use it regularly. (Far more for speculating about places I'm thinking of going than for actually making bookings, I'm afraid).

shalmanese 15y ago

I want to love Hipmunk and I do a search on it every time I travel but Kayak has consistently returned flights that are $50 - $100 cheaper. I love the Hipmunk interface but not $100 worth.

saucerful 15y ago
Interesting-- before seeing your post I was already planning on asking how Hipmunk is better than Kayak, if at all... EDIT: Okay, I tried Hipmunk for an upcoming flight. Pros: It offers a 30 day window for a flexible date search as opposed just 7 days on Kayak. Pretty interface. Cons: Far fewer search options. My fare was $150 cheaper on Kayak! (Chicago to Hawaii over New Years).
spez 15y ago
Have an example? We should have the same fares as pretty much everyone else. There are some holes, but none in the US to my knowledge.
- paulgb 15y ago
  Hipmunk is always my first stop for flights, but the last few I've booked I've ended up finding better deals elsewhere: London to Toronto (cheaper with CanadianAffair.com) Halifax, Canada to JFK (cheaper on US Airways site) Edmonton, Canada to LGA (cheaper on US Airways site) They're all at least partly non-US, but I was able to find similar price discrepancies with flights from NYC to SF and Seattle. For example, I am quoted $398 ($441 tax-in) for a flight from LGA to SEA round-trip from Aug 25 to Sept 8. Hipmunk gives me tickets from $398 each way, so I'd be paying twice as much minimum. In Europe, I've found SkyScanner.net to be generally cheaper because they have more discount airlines (namely Jet2, easyJet, and GermanWings; I avoid RyanAir)
  - onedognight 15y ago
    > I am quoted $398 ($441 tax-in) for a flight from LGA to SEA round-trip from Aug 25 to Sept 8. Hipmunk gives me tickets from $398 each way, so I'd be paying twice as much minimum. This tripped me up the first time as well. That price is $398 round trip on Hipmonk. They show the best round trip price, not the best one way price. They say "from $398" to indicate that the best you can do is $398 if you pick the correct return flight.

suking 15y ago

Congrats on the milestone - by comparison how many does Orbitz & Kayak do? Anyone know?

rohi81 15y ago

I love the visualization of Hipmunk, the problem is the leads never yield the price on the UI. It's always expensive, but I love the filters and their whole concept, wish they had better price accuracy.

bryanh 15y ago

I love Hipmunk, but I think they assume their superior interface warrants pretty radical price increases (anything over 5% is kind of ridiculous considering how easy it is to compare prices for the exact same flights with another competitor). Maybe I'm missing something here, but it's never been worth it for me.

spez 15y ago
Price increases? We should have the same fares as everyone else online.
- jhdavids8 15y ago
  Spez, it took me no time at all to find a flight cheaper on Kayak than on Hipmunk. From Chicago to Honolulu (roundtrip) on 8/26 - 8/28, Kayak's cheapest rate is $936 total while Hipmunk's is $1063 total. This was my second search comparison between Kayak and Hipmunk. Not to be an ass, but this wasn't difficult at all, so you might want to incorporate some stricter testing before just saying that you "should have the same fares as everyone else online". Asking HN readers for examples when it's this easy appears as if you haven't done much testing and as if you're getting us to test for you.
  - danilocampos 15y ago
    One of the tough things about this stuff, as alluded in other threads, is how frequently inventory changes. I just ran the same search you described as close to the same time as possible and... http://i.imgur.com/7jQsm.png http://i.imgur.com/7jQsm.png http://i.imgur.com/AUnb5.png http://i.imgur.com/AUnb5.png Both at $1063. So timing can make a huge difference.
    - jhdavids8 15y ago
      Weird...it's still the same prices ($1063 and $936) for me. You may very well be right though, but I find it hard to believe that it changes in the second or two it takes me to do my search on Kayak to HipMunk http://i.imgur.com/a1VMw.png http://i.imgur.com/a1VMw.png http://i.imgur.com/W7dZg.png http://i.imgur.com/W7dZg.png

mathrawka 15y ago

I love the UI and use it pretty frequently, but I have never booked a flight through there site because they do not support flying with infants and children. The prices for my most recent trip were the same for what I searched on Kayak actually, but it may be because that it was more short notice (2-3 weeks in the future).

purplefruit 15y ago

I was a relatively senior member at Expedia, and though there is an obvious bias, I think Hipmunk is a bit overrated. Here's why (1) They don't own any relationships with suppliers. UI/UX matter, but any business owner will tell you that those relationships are where the money is. Hipmunk still has to give 50%+ of it's earnings away to those who own the relationships. (2) Hipmunk's differentiating factor is its UI/UX, but frankly, I don't think it's all that amazing. Its structure and optimization are great for nerds like me who read hacker news, but try getting your parents (or people who spend big bucks booking travel) to use it. I have, and the resounding response is how difficult it is to use. Again, there is a market for their product, but I think it's designed by nerds for nerds (3) 1 million flight + hotel searches a month is actually nothing with respect to the market, especially considering how much I see ads for hipmunk. Anyone can make a white-label travel site and pay for traffic. I'm not trying to be a contrarian just to be an asshole. And Hipmunk might have great things in the pipeline, but for now, they're one of hundreds of travel sites in my opinion.

citricsquid 15y ago
They've posted here[1] and elsewhere they're focusing on point 1 a lot, they're trying to cut out the middle men. [1] http://hackerne.ws/item?id=2914125 http://hackerne.ws/item?id=2914125
spez 15y ago
1) Not sure what you're basing this claim on, but it's false. 2) To each his own, I suppose, but I have conflicting anecdotal evidence. Hipmunk passes the "parents test" with all of our parents :) And as for "people who spend big bucks booking travel," I can point to the huge amount of email we receive from assistants who use us exclusively. Maybe we're not everything to everyone, but we're at least making some people very happy. 3) We do re-target quite a bit, and that's probably what you're seeing. Most of our growth has come organically, which again speaks to the fact that we actually do help people find planes / hotels in far less time than our competitors, including Expedia.
- purplefruit 15y ago

eam 15y ago

Just booked my first plane flight ever 1 week ago using hipmunk. Took me about 5 minutes to do so.

kn0thing 15y ago
Thank you very much!

ezl 15y ago

I'd like to hear about how they've attracted the volume. I never see ads for them and 1mm searches/mo seems bigger than the set of "techcrunch + hacker news readers".

statictype 15y ago
That's interesting because I see ads for them all the time.
redthrowaway 15y ago
>1mm searches/mo seems bigger than the set of "techcrunch + hacker news readers" It's the old reddit crew, so that's a big chunk of loyal users right there.

hugh3 15y ago

I love hipmunk for flights, but I'm less in love with the UI for hotels. I find it more confusing, and less easy to see what's good value. So if that's where they're really making their money then maybe they need to adapt it a bit. I can see how in some cases it'd be great. If I'm looking for a hotel convenient to, say, the Denver Convention Center, then I can zoom in on that area and pick my favourite out of the small number of hotels within walking distance. But if my goal is "I want a room somewhere in San Francisco, I don't especially care where as long as it's reasonably convenient, but it has to be reasonably good value but not too cheap" then I just get overwhelmed by having too many options and no obvious way to narrow them down (except by geography, which in this case I don't care too much about). And while I can easily understand "agony" as a function of price and duration, precisely what "ecstasy" should mean is beyond me. Oh, and it seems to only tell me the average yelp rating, rather than the actual star class of the hotel, so it's really hard for me to decide whether $169 for the "Hotel Abri", with four yelp stars, is better or worse value than $106 a night for the "Hayes Valley Inn", also with four yelp stars. And then the Four Seasons, for $501 a night, gets 4.3 stars, but does that mean it's only slightly better than the Hayes Valley Inn? Probably not. Yelp stars generally aren't that useful except for identifying really awful places, since everywhere seems to rate somewhere between 3.5 and 4.5. What I'd really like to see is information on how the price being asked for this hotel right now compares to the average price at which it's usually sold.

deleted 15y ago

[deleted]

Hisoka 15y ago

1 million searches is OK but Compete shows them at 200K visitors/month: http://siteanalytics.compete.com/hipmunk.com/ http://siteanalytics.compete.com/hipmunk.com/ and surprisingly, it shows they had MORE visits a year ago than they do around this time... so where's the growth? it seems stagnant...

david927 15y ago
It's really not much considering how much they advertise and my guess is that number is an aberration they paid for and that the real numbers are closer to what Compete shows. They're trying to build excitement again, but if you ask Hollywood they will tell you that you can't make people like something they don't, no matter how much you market it.
- Hisoka 15y ago
  I tend to agree. Hipmunk has a hip name, and is trying to create a brand for themselves, but it's hard to use word of mouth to market a flight search engine... it's like trying to use viral marketing to market a detergent. It's hard to compete against established brands like Expedia, and Orbitz that has millions to play with.

reader2000 15y ago

It's important to keep note of the fact that Hipmunk is not innovative about their UI/UX for the search results, but rather has done a great job at creating buzz and good marketing. ITA Software's free flight search tool ( http://matrix.itasoftware.com/ http://matrix.itasoftware.com/ ) has had very similar looking search results of flight data for several years. Albeit their search form is more complex, but I like the complexity as it gives me more flexibility. I was rather surprised to see that Hipmunk copied ITA's search results almost completely without giving any credit. ITA Software never wanted to compete with its customers, which means that you can't buy a ticket from them. I simply went directly to the airline websites to purchase the ticket. I wish Hipmunk luck as they have a great job at marketing.

reader2000 15y ago

Once I'm ready to buy, why doesn't Hipmunk forward me to the airline website, where I can pick my seats and buy the ticket ... all in one smooth process? They keep sending me to Orbitz - as far as I can tell there is no value in buying a ticket through a reseller like Orbitz when it's the same price. At least on Kayak they show you all the sellers, including the airline and resellers. I always choose the airline website if the price is the same. If there are any problems post-purchase, you can solve them with the airline directly. If you buy through a reseller, you have to deal with the reseller.