It is what I understand, and my comment was a "poetic" version with a musical reference to Rob Dougan's "Speed me towards death". The litteral interpretation is

It is what I understand, and my comment was a "poetic" version with a musical reference to Rob Dougan's "Speed me towards death". The litteral interpretation is slightly mocking the recent similar headlines about 'stop buying things' or 'stop shopping'. Let people stop buying subscriptions to their newspapers and see what kind of articles they'll then pen.