We're already there, people only use Google now because of habit. They don't provide relevant search results (look at the cancer image search with pinterest) th

We're already there, people only use Google now because of habit. They don't provide relevant search results (look at the cancer image search with pinterest) they give you a list of what they have for sale containing the most keywords you searched for (paraphrased from https://news.ycombinator.com/item?id=29137752 https://news.ycombinator.com/item?id=29137752 ) Search is a solved problem and Google could get back on top easily but 'on top' means two different things. For Google 'on top' means giving people the links that make them the most money, not what they actually searched for, (that's why there's so much spam and content farms and just garbage being served up) and for us (the end users) 'on top' means a search engine that gives us what we're actually looking for. So Google won't change because for them they're already 'winning' but they've lost their core competency. A new search engine needs to disregard the top x sites totally, anything that's optimised for SEO, just drop it. More images than text on a page? Drop it etc. There's so much internet out there that's buried under all this cruft that Google serves up. Most people aren't aware of more than 5 or 6 sites, but there's thousands.