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what is special about ad supported search engines? If the most popular search engine was not ad supported all the same incentives apply. Get your site to the to
by greggman3 5y ago
what is special about ad supported search engines? If the most popular search engine was not ad supported all the same incentives apply. Get your site to the top of the results = profit.
- marginalia_nu 5y agoIt's about the incentive for the search engine to manipulate the ranking. If the search engine does not make money off ads, then there is no incentive to promote profitable results. Fundamentally, there is a conflict of interest between the interest of the search engine, and the interest of the user. The search engine wants to show the results that generate money, which may or may not be the same results that are the most beneficial for the visitor.
- greggman3 5y agoBut there's a counter incentive in that if the search engine does not produce results that are good for the user the user will leave for one that does.
- marginalia_nu 5y agoThat doesn't seem to be happening. Everyone complains about Google's bad results, nobody is flocking anywhere else.
- freediver 5y agoAd-supported search engines allow for another path to the top of results - paying for it. This does not exist in user-centric search engines.