Facebook's ad product is shit. They exist because they're a monopoly. Their ad product is shit because they don't understand their clients (advertisers) at all

Facebook's ad product is shit. They exist because they're a monopoly. Their ad product is shit because they don't understand their clients (advertisers) at all and would rather sink R-n-D into keeping the monopoly thing going instead of figuring out market fit for their product. (In that regard Facebook is exactly like Google.) t. Worked more than 16 years in ad tech.