That's because the service was to capture users to then monetize them and the people visiting the site to verify their ID. Ads, other services, etc. Every tech

That's because the service was to capture users to then monetize them and the people visiting the site to verify their ID. Ads, other services, etc. Every tech startup does the same thing. Capture users with something useful for free, get them hooked, go public, and then bilk them just enough that, well, just enough of them stick around...while monetizing the data they give you, even if it's just their IP address at any given moment.