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Nostrorum Landing Page Validation
- igdiaz 5y agoHi, If you are hispanic could you help me with feedback about this landing page of our startup? (we started in Mexico but soon we will adapt the service to USA in English). We have a bounce rate of 80% and we are kind of lost in what more else to change.
- brendanyounger 5y ago80% bounce isn't great, but it's also not too far from normal. I would say that it is unclear from the sliding text on the hero what the actual value proposition is. Are you helping employees directly? Are you saving the business money? Are you helping them comply with employment laws? It seems like you're targeting employers who want to comply with NOM-035 (whatever that is). In that case, just one message at the top (sliding text is too hard to read and digest) would work better. For instance, "Employers: Comply with NOM-035 and reduce employee churn by 30%" would be a good top level message. The rest of the page answers "how do you do that?", "how much does it cost?", "who else uses you?", "how hard is it to implement?".
- igdiaz 5y agoThank you so much! We improved the site but we will give more clear details of the value proposition. The NOM-035 is a reference frame mexican norm for detecting high psychosocial risk in work environments (people with low mental health due to traumatic experiences).