> actively buy and sell data for very large sums of money. This is happening and we've been approached by firms with non trivial offers. This is typically asso

> actively buy and sell data for very large sums of money. This is happening and we've been approached by firms with non trivial offers. This is typically associated with shopping/e-commerce apps that can use the data to impact conversions. Companies targeted with these offers tend to collect billing/shipping information to further tie data to existing retail habits. (FYI: We said no thanks.) > attitude around Apple violations. The attitude is there but you are right that they haven't rejected apps for UDID usage, yet.