They should break this down further, and state the average dollar hit per smoker. Most people don't mentally comprehend how many smokers there are in the world

They should break this down further, and state the average dollar hit per smoker. Most people don't mentally comprehend how many smokers there are in the world at any given time, or whether the financial impact even high when applied to an entire population. "On average YOUR smoking costs approximately $X" would be far more easy to understand.