From the factory perspective, 1 Joule of hydrogen produces more ammonia than 1 Joule of natural gas AND you get to avoid the steam reforming equipment, saving c

From the factory perspective, 1 Joule of hydrogen produces more ammonia than 1 Joule of natural gas AND you get to avoid the steam reforming equipment, saving capital & maintenance cost. And in Europe, at the moment natural gas prices are so high that green hydrogen is now competitive. BUT that’s beside the point.