Yes, this is interesting because it's not the haber process! Very exciting stuff, and drastically changing the transportation costs gives them a good niche so

Yes, this is interesting because it's not the haber process! Very exciting stuff, and drastically changing the transportation costs gives them a good niche so they can build a foothold without having to go toe-to-toe with the existing natural gas derived Haber process, which has the benefit of already being highly optimized.