Yes you're right about concise and specific. These aspects help teams who are new to OKRs and who want to write good ones. The motivating problem is how to get

Yes you're right about concise and specific. These aspects help teams who are new to OKRs and who want to write good ones. The motivating problem is how to get teams to try: "I don't want to waste time with project management overhead buzzwords" or "I don't understand why we need this because we already have task cards". It turns out when teams see the concise specific templates, and write using that format, then the mental model clicks into place.