The unfortunate aspect of most (if not all) OKR articles is their use of very simple examples. There are a thousand reasons why real world is messier. In a chan

The unfortunate aspect of most (if not all) OKR articles is their use of very simple examples. There are a thousand reasons why real world is messier. In a changing environment goals give people the false sense of comfort to stick with a plan rather than review and adapt, not to mention the danger of optimizing things for the wrong KPIs. So surprise surprise! It’s not as easy as it sounds.