'Brand Safety'... advertisers are very keen on this. They don't want their ads being flung across the dregs of the internet. Take grindr as an example... this a

'Brand Safety'... advertisers are very keen on this. They don't want their ads being flung across the dregs of the internet. Take grindr as an example... this app was blacklisted by most advertisers not because of homophobia, but because they don't want their brand appearing next to potentially pornographic content. The same happened when covid first broke out. Brand conscious advertisers didn't want to be associated with any covid-related content, no matter what the context.