3 ms·
The problem is, the really big publishers have a cachet to the point where ad targeting works against them. As an advertiser, why would I pay big money to targ
by iamacyborg 5y ago
The problem is, the really big publishers have a cachet to the point where ad targeting works against them.
As an advertiser, why would I pay big money to target an ad to the affluent New Yorker reading audience when I can target those same people for pennies on the dollar on other websites?
- secondcoming 5y ago'Brand Safety'... advertisers are very keen on this. They don't want their ads being flung across the dregs of the internet. Take grindr as an example... this app was blacklisted by most advertisers not because of homophobia, but because they don't want their brand appearing next to potentially pornographic content. The same happened when covid first broke out. Brand conscious advertisers didn't want to be associated with any covid-related content, no matter what the context.