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During the last antitrust suite against Google it was confirmed that Google developed AMP to combat header bidding in order to protect their price arbitrage cut

• riffraff 5y ago
  Isn't the antitrust suite still ongoing? I thought we're still talking of accusations, not proven facts (tho I believe them true).
  • saurik 5y ago
    AFAIK those weren't claims, as the claims aren't that specific: they were revelations that came from discovery that will be used as evidence to attempt to defend the claims.
  • acdha 5y ago
    You’re right: those were claims that the state attorneys general are comfortable defending in court so presumably they have pretty good evidence but we’ll see how they hold up under defense.
  • acoard 5y ago
    You are right they are largely allegations. I just checked, and it's not like we have smoking gun emails in disocvery as far as I can tell, though happy to be mistaken. >249. The speed benefits Google marketed were also at least partly a result of Google’s throttling. Google throttles the load time of non-AMP ads by giving them artificial one-second delays in order to give Google AMP a “nice comparative boost.” Throttling non-AMP ads slows down header bidding, which Google then uses to denigrate header bidding for being too slow. “Header Bidding can often increase latency of web pages and create security flaws when executed incorrectly,” Google falsely claimed. Internally, Google employees grappled with “how to [publicly] justify [Google] making something slower.” [0] [0] https://storage.courtlistener.com/recap/gov.uscourts.nysd.564903/gov.uscourts.nysd.564903.152.0_1.pdf https://storage.courtlistener.com/recap/gov.uscourts.nysd.56...