The use of platform, in the creative agency space is somewhat different. A platform doesn't need to have an eco-system if it creates value for the consumer and

The use of platform, in the creative agency space is somewhat different. A platform doesn't need to have an eco-system if it creates value for the consumer and develops a community around that value. In this sense Nike+ is a platform. Twitter is too. The idea that a startup is only a platform if one can build on top of it, may be taking the idea too far.