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Looks great design wise, but I still see some dark patterns like making the accept button green, and decline grey It's still preying on the psychology of users
by enlyth 5y ago
Looks great design wise, but I still see some dark patterns like making the accept button green, and decline grey
It's still preying on the psychology of users that have been taught for years that green = good, accept, happy path, things will work
If you look at something like Apple's consent which as "Ask app not to track" and "Allow tracking" (can't remember exact phrasing), the binary choice is presented in a fair and equal way which makes you actually think about what you're pressing, because there's no clear "right" choice they want to you to press unconsciously
Edit: I understand though, you have a paid product, you boast about your acceptance rates as part of your marketing strategy, and no company is going to pay for something that decreases their ability to track users.
I've been in the same position as a developer where I'm asked to implement the maximum amount of obtrusiveness to coerce people to accept tracking, like overlays with the famous 'body { overflow: hidden }', because our marketing departments start to go ballistic when they can't track every single users every move. It just makes me sad sometimes that this is what we're dedicating our time to.
- spurgu 5y ago> Looks great design wise, but I still see some dark patterns like making the accept button green, and decline grey Since all the other consent forms are like this it makes sense to not change the established standard. I would for sure misclick, since I've by now gotten this dark pattern ingrained (I automatically go for the grey button).
- deleted 5y ago[deleted]
- ThePhysicist 5y agoWe don't boast about acceptance rates anywhere on our website, or claim that we optimize them in any way (which we don't). In my opinion having differently colored buttons makes declining easier for users as they have more visual clues to distinguish the choices. Most users are accustomed to a green "yes" button and a grey "cancel" button from system dialogs (though there are many variants these days), so they don't have any trouble finding the "cancel" button. Acceptance rate for Klaro on our website is around 50 % (33 % when it's on HN :D), which is much lower than what other solutions claim to achieve using dark patterns. Personally I often click on the wrong choice when e.g. asked about giving a website access to my location on iOS, as there's no color difference between them and the texts are quite similar as well. BTW Klaro is full customizable so users can change the styling, and some users choose to display the buttons in the same size and style, though I don't think this influences acceptance rates too much.