3 ms·
I don't think "WANT" is the right word there. "WANT" is active, and I would posit that merchants "reluctantly accept reality" when it comes to credit cards. Th
by TheDong 5y ago
I don't think "WANT" is the right word there. "WANT" is active, and I would posit that merchants "reluctantly accept reality" when it comes to credit cards.
The obviously silly analogue would be that a merchant who dislikes guns could choose to hang a sign in their texas cafe with "no guns allowed", but they probably won't. That doesn't mean they WANT people to bring in guns, but that they think it would do too much harm within the market they're in to reject them. It would be a case of "reluctant acceptance of reality".
I think credit cards are the same. It should be self-evident that a merchant would want customers to pay with debit cards since the lack of interchange fees means the merchant makes strictly more money. Of course they want to make more money. But they also must accept that charging more fees for credit card users or rejecting them entirely would reduce overall customer base and profit, and so they accept that people can use credit cards. They want customers, not credit card usage.
- mywittyname 5y agoRetailers do track spend based on payment type. It was the case several years ago that people who paid with credit cards tended to spend more and buy higher margin items than other payment types. I'm not sure if this is still the case, but if it is, then that is one situations where accepting credit cards pays for itself. It is helpful to keep in mind that different businesses can pay wildly different fees for CC transactions. Walmart can sell you a $0.50 item for basically nothing, while a corner market might be better off if you stole it instead. So Walmart might absolutely want everyone to use credit cards while the corner market would likely prefer nobody did.