This is equivalent of replacing the IP address with a pseudonym that is rotated daily per each IP address. Privacy improvements using crypto is somewhat market

This is equivalent of replacing the IP address with a pseudonym that is rotated daily per each IP address. Privacy improvements using crypto is somewhat marketing, but here the numbers show that they have a really good product, an impressive revenue model and a good marketing message so I think that's what we should look at. Technically, at the end of the day, they store utm_source, they store the IP address (just in an encoded form with a salt + day added to it). -> So yeah, you can be tracked, but in theory you will appear under a pseudonymised hash of your IP+UA.