"The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal suppor

"The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe." From Wikipedia https://en.m.wikipedia.org/wiki/Interactive_Advertising_Bureau https://en.m.wikipedia.org/wiki/Interactive_Advertising_Bure...