only if you can trust the source and destination, which, from the point of view of the ad server, is not the case hence the uphill battle of ad fraud. this is

only if you can trust the source and destination, which, from the point of view of the ad server, is not the case hence the uphill battle of ad fraud. this is the value add of closed platforms. though not perfect, they have the most reliable ads. amazon, google, facebook, netflix, pinterest, tv. any fraud just makes these platforms more money so what's the incentive? maybe there are some edge cases with revenue sharing models. the fraud that i can think of on these platfroms is the extent that the quality of platform is misrepresented [1]. [1] https://techcrunch.com/2021/02/18/facebook-knew-for-years-ad-reach-estimates-were-based-on-wrong-data-but-blocked-fixes-over-revenue-impact-per-court-filing/ https://techcrunch.com/2021/02/18/facebook-knew-for-years-ad...