One look at how the author describes himself on twitter (http://twitter.com/#!/bnonn http://twitter.com/#!/bnonn) clears this right up: "Direct response sharp-s

One look at how the author describes himself on twitter (http://twitter.com/#!/bnonn http://twitter.com/#!/bnonn) clears this right up: "Direct response sharp-shooter D Bnonn Tennant—the dashing & debonair web copywriting ace & attention-thief for hire"