The skills he's talking about you'll want to have in-house as you optimize for conversion - probably working closely with whoever's doing traffic acquisition.

The skills he's talking about you'll want to have in-house as you optimize for conversion - probably working closely with whoever's doing traffic acquisition. When just starting out, should you be seeking funding, I'd recommend sticking with someone focused on aesthetics - the guy he tells you not to hire. Pretty goes a long way with angel investors and venture capitalists.