> It's crazy: because it doesn't lead to higher sales, it's seen as a bad approach. WHY? "Just because." If the goal of a company is to create higher sales, th

> It's crazy: because it doesn't lead to higher sales, it's seen as a bad approach. WHY? "Just because." If the goal of a company is to create higher sales, then it is a bad approach. If the goal is to create a great tool used by people and not worry about adoption or supporting a large business through profit, it's probably a great idea!